That could be a tough trick although they have 60 percent of

canadian goose jacket Ad execs say jury still out on Facebook as medium

buy canada goose jacket NEW YORK/LONDON (Reuters) General Motors Inc decision to stop buy canada goose jacket cheap advertising on Facebook may be canada goose uk shop a wake up call for the No. canada goose clearance 1 social network, but Top advertising executives say it far too early to know if the site will take off as an advertising platform.

canada goose coats on sale A Facebook application logo is pictured on a mobile phone in this photo illustration Canada Goose Parka taken in Lavigny May 16, 2012. Facebook Inc increased the size of its initial public offering by almost 25 percent, canada goose coats and could raise as much as $16 billion as strong investor demand for a share of the No.1 social network trumps debate about its long term potential to make canada goose uk outlet money. Facebook, founded eight years ago by Mark Zuckerberg in a Harvard dorm room, said on Wednesday it will add about 84 million shares to its IPO, floating about 421 million shares in an offering expected to be priced on Thursday REUTERS/Valentin Flauraud

Facebook is due to buy canada goose jacket begin trading on Nasdaq on Friday in an initial public offering that will raise about $15.2 billion, the biggest ever from Silicon Valley. With almost a billion users, Facebook generated nearly $4 billion in revenue last year, mostly from advertising.

News on Tuesday that GM, the third largest advertiser in the United States, was pulling back from Facebook raised Canada Goose sale questions about whether ads on the social network are really more effective than on traditional uk canada goose media.

canada goose clearance In addition, the company Canada Goose Jackets last month reported its Canada Goose Outlet first quarter to quarter revenue slide in at least two years.

canada goose GM, advertising on Facebook is the equivalent of hanging up posters in a high school. why would anyone stop to look at the posters when they are congregating, talking in the hall? Russ Lange, co founder of marketing consultancy CMG Partners said.

Canada Goose sale When companies set their marketing budgets in August and September, Canada Goose online Lange expects them to consider the question of whether Facebook can be an effective advertising tool.

Canada Goose Jackets going to see the GM pullout as a reality check, said Ronald Camhi, head of the Advertising Marketing and Media practice at law firm Michelman Robinson.

canada goose deals Advertising experts do not expect many companies to follow GM. Major brands such as Nike, Nordstrom, Wal Mart and Ford said they were continuing to advertise on Facebook.

does advertise on Facebook, and digital media overall continues to be one of our fastest growing media segments. Our Facebook brand page serves as a forum for rich conversation with our most passionate customers, and we continue to see great growth in fan participation and canadian goose jacket engagement, said a Macy spokeswoman, Holly Thomas.

MEASURING IMPACT Nevertheless, experts say Facebook has to step up its game in explaining how it can be useful and effective for companies to incorporate the site in their campaigns.

I look at the GM news it is a little concerning, said Bernie Williams, a money manager for USAA. have to make that switch, from display to how to sell a product without ruining that social interaction. That could be a tough trick canadagoosesale although they have 60 percent of the world population.

Facebook declined to comment for this story.

In its IPO canada goose uk black friday prospectus, the company singled out effective marketing campaigns such as the Stinks confessional style video clips to generate awareness for Procter Gamble deodorant. sales leapt 9 percent in the 26 weeks the campaign ran.

Canada Goose online WPP Sorrell said Facebook has only had success in proving the effectiveness of its site as an advertising platform.

cheap Canada Goose Unlike TV advertising, which companies know how to handle, Facebook offers new tools that companies have yet to learn, other advertising executives said.

canada goose store are only just beginning canada goose clearance sale to understand canada goose store the potential for brands and the return on investment on ads canada goose coats on sale there too, said David Jones, CEO of advertising agency Havas.

has been going on for 50 years so everyone has it down pat. Many of the advertising platforms on Facebook are only a year old. This will take some time, added Jones, who is also on the Facebook Client Council, an advisory board of 12 people from ad agencies to digital specialists.

buy canada goose jacket cheap One of the main issues surrounding ads on Facebook is how to measure their effectiveness and return on investment (ROI).

canada goose black friday sale a traditional ROI standpoint, Facebook has a lower click through canada goose factory sale than others such as Google for example, Camhi said.

Canada Goose Parka advantage Facebook has is that the time spent on a page is higher, Camhi said but added that Canada Goose Online Facebook metrics for measuring effectiveness needed to be clearer. Google which prides itself on its analytics, Facebook will have to work on getting their metrics out, uk canada goose outlet he added.

The need for clarity and to address marketing Canada Goose Coats On Sale needs has not gone canada goose black friday sale unnoticed by Facebook. The company, founded by Mark Zuckerberg in a Harvard University dorm room in 2004, has ramped up its outreach to Madison Avenue.

Canada Goose Outlet Last year, Facebook hired Carolyn Everson, an ad industry veteran who worked at Microsoft Corp, Viacom MTV Networks and Walt Disney Co, and cheap canada goose uk the company hosted a splashy event in New York in March to showcase its newest ad offerings.

think they will be concerned about it, anybody would be, but canada goose it doesn seem to have cheap Canada Goose affected the IPO, Sorrell said of the GM move.

canada goose coats Additional reporting by Leila Abboud in Paris, Phil Wahba and Manuela Badawy in New York, and Jessica Wohl and Nivedita Bhattacharjee in Chicago; Editing by Tiffany Wu and Phil Berlowitz.